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“The new theory about markets is that they’re conversations. And what you
want to know is: what are people saying about us? Or the goods we’re selling?
Who’s doing the talking? What are they saying online? Around the water cooler? In
the media? Who are the influencers? The competitors? And how do we get a bigger piece of
that conversation? The winner in the economy of the future is those who get the most
attention in the conversation.” – Diane Francis
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1. The global dialogue – as economic borders open and trading
blocs integrate and expand their influence internationally, the increasing mobility of people, talent, innovation and capital creat
es new growth opportunities – but also challenges for countries and companies alike
2. Billions more served – rapid
economic development worldwide, especially in countries such as India and China, will potentially add another billion people to your
pool of customers in the years ahead
3. Rising tide lifts all boats –
many rich countries will get richer, but the poor ones, too, can benefit, as long as governments (and public policy) respond to soc
ial challenges arising from globalization, including outsourcing, environmental protection, health care availability
4. Competitive shifts – the ongo
ing “commodity crisis” and over-regulation in North America, is shifting some power in financial services markets to Eur
ope and Asia and other emerging economies, intensifying the global competition in your industry
5. Networking – advanced network
ing, distributed computing, and Internet culture are bringing buyers and sellers closer together than ever before, creating a corres
ponding need for marketing strategies that better synchronize and connect your people with customers
6. Disintermediation
50; the supply chain is being brutally reshaped by networking technology and, in fact, putting at risk the traditional middle-man, e
mphasizing the value of IT/solutions and applications that can bring your company closer to your customers and partners
7. Media clutter – over the past
generation, the volume of marketing messages directed at the consumer has increased exponentially, creating a much more challenging
environment for branding companies with success, undermining traditional mass marketing
8. Connective diversity – as con
sumers discover and experience the enabling effects of their networking tools – e.g., instant messaging, the blogosphere, onli
ne loyalty groupings – the conversation between customer and supplier becomes more distributed, dynamic, chaotic
9. Peer-to-peer – as consumers i
ncreasingly connect with each other in exploring (and verifying) the brand proposition of marketers vying for their dollars and loya
lty, smart businesses will continue to evolve their strategies towards peer-to-peer, viral and guerilla marketing
10. Speed is of the essence – ch
ange comes faster today and it will come even faster still tomorrow, increasing the pressure on financial services provider to under
stand, adapt and respond forcefully to competition and emerging patterns in consumer buying behavior
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Allstream can help your company win in the changing global conversation in financial
services
Here are some innovative ways that Allstream solutions can help your company compete, collaborate and converse with your cust
omers more effectively. Whether you want to move more existing products faster -- loans, insurance, securities -- or reduce costs, i
mprove customer retention or increase cross-selling, what you need are IT/network solutions that:
- Provide real-time collaboration tools
- Feed multiple channels to communicate internally
- Replace email/voicemail tag with quicker interactions
- Align and elevate the value of your IT systems, synchronizing applications, resources and business
groups to business strategies
If you require more information contact us at 1-888 811-6301.
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